PURPOSE-BUILT ESTATE AGENCY AI
Estate agency AI built into your workflow
That job you got into estate agency to do? Rex AI gives it back to you. Less busywork. More time for the connections, the conversations, and the deals - the stuff that actually moves your business (and your commissions) forward. More time. More revenue.
AI shaped by you
We created our AI with an advisory board of agents to really understand the AI that will make an impact.
Embedded AI
No bolt ons. Its AI sitting at the center of your CRM, doing the work agents have always wished they had a team for.
More time to be an agent
Rex AI collapses the timeframes for tasks so you and your team can get on with more of it.
AI Admin | OPEN BETA
Let us handle your admin.
Just finished an viewing? Bumped into a hot lead at the school gate? Caught up with a vendor in the car park? Talk to Rex like you'd talk to an assistant, voice or text, and AI Admin captures it, files it, and actions it.
Say it. Type it. It's done.
Dictate notes, log calls, add contacts, set reminders, draft emails - all in a single prompt.
One prompt. Multi-step workflows.
"Met John today. He wants to offer 45 Park Lane. Create the buyer, log the offer, draft an email to the vendor, set me a reminder for Monday." What used to take multiple screens now takes one sentence.
You stay in control.
Every email is drafted for review before it sends. Every action is summarised back to you. You approve, you edit, you send. AI does the legwork - you keep the final word.
AI Prospecting | COMING SOON...
Don't know who to call today? AI Prospecting does.
Agents work the hottest 5% of leads. Your database is full of opportunity, but no one has the time to dig it out. AI Prospecting reads every signal in your CRM, inquiries, viewings, email engagement, anniversaries, market activity, and hands you a ranked, prioritised list of who to call today, why now, and what to say when they pick up.
Who to call today.
A ranked list of the people that matter right now. The ones where picking up the phone delivers real value for them, and for you.
Why now.
Every contact comes with context. "Two enquiries in the last 30 days, no contact in over a year." "Opened your last 10 emails." The reasoning is on the card.
What to say.
Ready-to-go talking points, generated for that specific contact based on their activity, history, and your relationship, so you go into every conversation with confidence.
More ways Rex AI works for you
Email & SMS generation
You can maintain a personal touch that’s appropriate for all stages of the buy-sell customer journey, generating ready-to-send, customised messages for email or SMS.
Natural language filters
Input questions and commands in plain language to quickly access the data you’re looking for – no complex query syntax or having to learn the underlying data structure. Just type what you want and let Rex AI do the work.
Ad content generation
Rex gives you marketing-ready ad content in a single click, as you generate relevant, tailored and appealing descriptions, based on property features, that capture essential details and selling points without the manual efforts.
What's next for Rex AI? Coming late 2026
AI Nurture
The autonomous engagement layer for the 95% of your database that goes untouched. Personalised emails and SMS sent at the right moments, keeping cold leads warm and feeding your prospecting pipeline.
AI Manage
Leadership dashboards and coaching insights powered by everything Rex AI sees across your business. Know who's performing, who's struggling, and exactly how to help them get to the next level.
Inside the Rex AI Roadmap with our CRO Tom Ainsworth
Hear from Rex CRO Tom Ainsworth about how our purpose-built AI is designed to solve the biggest challenges in real estate. Built in collaboration with our AI Advisory Board of agents, the Rex AI roadmap focuses on practical solutions that drive real results.
We will never not have a human connection in estate agency... AI or automation should be supporting the agent – doing the low-hanging fruit admin, so the agent can go have those one-on-one conversations.
Rex AI Advisory Board | Read the Blog
Estate Agent AI Built with Purpose
At Rex, we spent the last few months collaborating with an AI Advisory Board to bring our AI roadmap to life — one built with purpose and designed to deliver real impact.
Through that process, we identified six key learnings that helped shape the future of our AI roadmap. Read the full story on our blog.
Book Demo
Power your business with Rex to win more instructions and expand your portfolio
Book a demo of our products and join over 2,500 agencies using Rex to improve their business every day.
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