Brand Building & Marketing

Curious about the role of real estate branding? Read on to discover why it's crucial & how to build a brand that truly stands out in the real estate market.

This guide provides Facebook ad benchmarks for the real estate industry in Australia, covering essential metrics—CTR, CPC, CPL and more.

Social media marketing is a big deal for real estate agents, but if you're not sure how to get started, this guide is for you.

Explore the differences between paid ads and boosted posts, and how Rex Reach's marketing solutions for real estate outshines them all.

With the release of AI in Rex CRM, we’re excited to share key insights on how to effectively integrate AI into your real estate business while avoiding the mistakes that many have made along the way.

Timing is everything, especially in real estate marketing. That's why we've created a simple and effective Reach strategy to speak directly to your local audience during this crucial new year period

We’re excited to announce the upcoming launch of Rex AI. A suite of features within Rex Sales and Rentals CRM crafted to dramatically reduce administrative time and amplify action.

Concentrating solely on buyer leads might mean missing out on a significant growth opportunity—reaching prospective sellers. We explore some of the most effective campaign strategies to drive sellers.

Discover how Rex Reach's compares to REA Groups Audience Maximiser

Valentine's Day reminds us of the importance of relationships in real estate. CRM systems like Rex revolutionise buyer-seller matching, enhancing efficiency and personalised service in the industry.

As the Australian property market anticipates a 2-5% price surge by 2024, the real battleground for agents shifts to the digital realm.

Explore the vital role of digital marketing in modern estate agency. In this article we address why estate agents must embrace digital strategies to stay competitive.

Unlock the power of digital marketing in real estate with these 5 tips to pitch vendors effectively.

​​Discover how digital marketing strategies and platforms like Rex Reach, can provide a competitive edge in the unpredictable real estate market.

We explore the 3 stages of an effective real estate marketing funnel and provide you with a comprehensive guide to optimising your campaigns for maximum impact. Read on to find out how.

Want to build brand awareness and drive more hot seller leads your way? We explore clever real estate ad ideas that can have a big impact on your audience and get you more leads.

In this guide, we walk you through six strategies to enhance your local SEO, increase the visibility of your agency and listings, and attract more leads.

Whether you're a solo agent or running a real estate agency, your website is one of your most valuable assets. It's where potential clients can learn more about you and ...

How top sales account use social media to win

To blog effectively, you need a game plan. Without a content calendar, you’ve got nothing to aim for, and nothing to measure your efforts on. So where to begin?

Blog posts require a fair bit of elbow grease. Luckily, there are easier (and more effective) ways to lure potential vendors to enquire about your services.

Think no one reads your 'About Us' page? You might want to think again… 52% of people say it’s the very first page they navigate to. That’s a lot of eyeballs.

From reminding ourselves to pick up milk on the way home, to researching the best restaurants in the area, we're living in an age where technology is doing the thinking for us. Laboursome tasks are no

You may be keen to reap the rewards of a well planned real estate blog, but have no idea where to start. We’ve got you covered with five great content ideas.

Bus stops, letterbox drops and sponsorships on the local footy club are all great, but make sure your listings are where they get maximum visibility.

Blogging has become an integral part of modern marketing strategies. Read our top three reasons we think you’ll benefit from adding a blog to your real estate website.

In an industry where first impressions are everything, having a well-designed website is critical. So what actually makes up a good website design?

Whether buying or selling, people research online first. A well-designed real estate website will help you build trust, attract and convert vendors and buyers.

After a cautious wait to see if Brisbane stayed clear of the northern drift from the Delta strain of COVID-19, we celebrated the second of our live events.

So, if you can’t get their attention through the paper — where can you?

On Facebook, it’s recommended that your videos are 16:9 and your images are 9:16.

The more money spent on marketing, the greater the chance of finding a buyer… right?

We’ve always had RSS feeds incorporated into your Rex dashboard. They’re generally considered a little old-fashioned these days, and you might think they’re a little out of place.

At Rex we design a lot of real estate websites. We look at real estate websites, we think about real estate websites, we talk about real estate websites and we argue about real estate websites.