How premium marketing helps achieve top-dollar sales
Selling a home isn’t just about putting up a listing and waiting for offers to roll in. In a competitive market, the right marketing can make all the difference, not just in how fast a property sells but in how much it sells for. Premium marketing helps properties stand out, attract more buyers, and ultimately achieve top-dollar results.
Many sellers hesitate when it comes to spending extra on marketing, but the truth is, it’s an investment, not a cost. Buyers form opinions within seconds, and high-quality visuals, professional staging, and strategic advertising can dramatically shift how they perceive a property. When vendors understand the psychology behind premium marketing; how it reduces time on market, increases competition, and makes their property look more desirable; they’re more likely to get on board.
What to include in a premium listing package
A well-structured premium package includes everything needed to present a home in its best light. It’s not about making unnecessary upgrades; it’s about showcasing what’s already there in the most appealing way possible.
Professional staging
Staged homes don’t just look better, they sell faster and for higher prices. Staging helps buyers visualise how a space can be used, making it feel more inviting and spacious. Many people struggle to see past empty rooms or outdated furniture, and staging solves that problem by creating a lifestyle buyers can connect with. A well-presented home looks more valuable, and that perception can translate into real dollars.
High-quality photography and video
First impressions are everything, and most buyers will see a home online before they ever step foot inside. Professional photography ensures the property is presented in the best possible light, with bright, well-composed images that grab attention. Premium options like twilight photography, aerial imagery, and cinematic video tours take things to the next level, making a listing more engaging and shareable.
3D virtual tours and floor plans
With more interstate and overseas buyers in the market, 3D virtual tours and interactive floor plans have become essential. They give buyers a detailed look at the property from anywhere in the world, allowing them to explore each room as if they were walking through in person. This not only attracts serious buyers but also reduces the number of unnecessary inspections, saving everyone time.
Feature listings on portals
Not all listings are created equal. Premium placements on portals like realestate.com.au and Domain ensure the property appears higher in search results and is seen by more buyers. With so many listings competing for attention, featured spots increase visibility and can lead to more enquiries and quicker sales.
Social media and Google Ads promotion
Relying on real estate portals alone means missing out on a huge audience. Social media ads on platforms like Facebook, Instagram, and YouTube allow agents to target the exact type of buyers who’d be interested in the home. Google Ads and SEO strategies help drive direct traffic to the listing, keeping it in front of potential buyers even when they’re not actively searching on a portal. Retargeting ads ensure people who’ve already viewed the property are reminded to come back for another look.
Thinking about running ads on social media or Google? Check out Rex Reach. It’s our clever real estate marketing solution that lets you create and launch ad campaigns in just a few clicks.
How to upsell premium marketing
Persuading vendors to invest in premium marketing comes down to showing them the value. It’s not about pushing extra costs on them but helping them get the best possible outcome.
Positioning premium packages as an investment, not a cost
The key is to shift the conversation from “extra expense” to “better results”. Spending money on premium marketing means a higher sale price and a shorter time on the market. Helping vendors see the return on investment makes it easier for them to say yes.
Using case studies and before/after comparisons
Showing vendors real-life examples of how premium marketing has worked for other sellers is one of the most effective ways to make the case. Before-and-after comparisons, testimonial videos, and sales results speak louder than words. When vendors see how a home that was poorly presented struggled to sell, compared to a professionally marketed one that sold quickly for a premium price, the benefits become clear.
Offering tiered options
A great way to encourage vendors to opt for premium packages is by offering tiered options. When they see a basic package, a mid-range option, and a premium package side by side, they’re more likely to choose the higher value option. By structuring the pricing so the premium package feels like the best deal, you make the decision easy for them.
Pricing and profitability
How much to charge
Pricing premium marketing services depends on factors like property price, location, and the level of competition in the market. Some agencies have set packages, while others tailor pricing based on the property. The key is to price it in a way that provides value to the vendor while still ensuring a healthy margin for your agency.
How to make it a win-win for everyone
Premium marketing should benefit everyone involved. You can negotiate bulk deals with service providers like photographers and stagers to reduce costs, making it more profitable. Offering premium marketing also helps build your brand, attracting more vendors who want the same high-quality service.
Handling common objections
Not every vendor will be on board straight away, so knowing how to handle objections is essential.
“Why can’t I just list as is?”
Many vendors believe their home will sell regardless of how it’s presented. But the reality is, a poorly marketed property often sits on the market longer and sells for less. Explaining this with data and examples helps shift their thinking.
“Isn’t this included in your commission?”
Some vendors assume all marketing should be covered by the agent’s commission. It’s important to clearly outline what’s included and what’s additional. Positioning premium marketing as an optional extra designed to maximise their sale price makes it easier for vendors to see the value.
“I’ll do my own marketing.”
While some vendors believe they can handle marketing themselves, DIY photos and social media posts rarely have the same impact as a professionally executed campaign. Explaining the difference in buyer engagement and perception can help them understand why expert marketing is worth the investment.
Premium marketing isn’t just about making a home look good, it’s about getting better results. From higher sale prices to faster transactions, the benefits are clear. The key is helping vendors see the value and making it easy for them to say yes.
If you’re looking to implement premium listing upsells, the best approach is to start small, test different strategies, and refine the process based on what works best. Creating marketing collateral, knowing how to present the upsell confidently, and using real-world case studies will all help in making premium marketing a standard offering.
