Festive Holiday Real Estate Marketing Plan

Your Ultimate 6-Week Festive Holiday Campaign Plan for Real Estate Agents

The holiday season is one of the most critical times for real estate agents to connect with clients, capture new leads, and set the stage for a successful new year. With so much activity and competition during this period, having a clear, actionable marketing plan is essential.

Our 6-Week Holiday Campaign Plan is designed specifically for Australian and New Zealand real estate agents who want to maximise their exposure, build meaningful relationships with their audience, and generate leads during the festive season. Here’s why downloading this resource will be a game-changer for your business.

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Why This Plan Is a Must-Have

1. Tailored for Real Estate Success

This plan isn’t a generic marketing guide—it’s crafted with the unique needs of real estate agents in mind. Whether you’re focusing on brand awareness, nurturing prospects, or closing deals, the 6-Week Holiday Campaign Plan aligns perfectly with your goals. It’s designed to help you thrive during the holidays, even when your competitors are slowing down.

2. Step-by-Step Guidance

No more guesswork. This resource provides a week-by-week breakdown of marketing actions to take, making it easy to stay on track. From creating engaging ads to targeting the right audiences, every step is clearly outlined for maximum impact.

3. Maximise Your Budget

Not sure how to allocate your marketing dollars? The plan includes a detailed budget guide, ensuring every dollar works hard for your brand. Even with a minimum budget of $700, you’ll see results across top-of-funnel (awareness), middle-of-funnel (engagement), and bottom-of-funnel (conversion) strategies.

4. Proven Strategies for the Holiday Season

The festive period comes with unique challenges and opportunities. This plan leverages insights from the real estate industry to ensure your marketing resonates with the holiday spirit while driving measurable results. From showcasing your 2024 success stories to positioning yourself as the go-to expert for 2025, this guide covers it all.

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What’s Inside the Plan?

1. Holiday-Specific Campaign Ideas

• Creative ad ideas like “Why Choose You?” and “2025 Market Predictions” to captivate your audience.
• Suggestions for engaging blog posts, videos, and social media content tailored to the season.

2. Targeting and Audience Segmentation

• Learn how to use remarketing, custom audiences, and database targeting to reach the right people.
• Exclude irrelevant groups to ensure your budget is spent effectively.

3. Metrics and Results Focus

• Understand how to measure success at every stage of the campaign, from awareness to lead generation.
• Strategies to move prospects down the funnel, ensuring they engage with your brand and services.

4. Practical Execution Tips

• Weekly schedules to help you stay organised and on track.
• Tools and tips for creating eye-catching ads and compelling CTAs.

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Who Should Download This Resource?

If you’re a real estate agent looking to:

• ‍Boost brand awareness during a competitive time of year.‍
• Generate quality leads even when many clients are in holiday mode.‍
• Position yourself as an industry leader heading into 2025.‍
• Simplify your marketing with a ready-made, actionable plan.

Then this resource is for you.

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What Will You Achieve?

By implementing the 6-Week Holiday Campaign Plan, you’ll:

• Increase your visibility across social media and digital platforms.
• Build trust and authority with current and potential clients.
• Maintain momentum during the holidays, setting yourself up for a strong start in the new year.
• Gain a competitive edge by staying active while others are winding down.

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Why Wait? Get Your Free Plan Today!

The holiday season is fast approaching, and preparation is key. This resource gives you everything you need to create and execute a successful campaign, ensuring you make the most of every opportunity during this pivotal time.

Don’t let your competitors take the spotlight. Download the 6-Week Holiday Campaign Plan today and give your brand the exposure it deserves.

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Need a little help getting started?

Book a demo of Rex Reach today and make your holiday marketing effortless and effective.