LJ Hooker Property Centre has been a prominent and successful metro real estate agency for nearly thirty years. This year they will help over 4,000 families a year through our Sales & Property Management Divisions.
Selling more Brisbane property with Rex CRM
As the largest LJ Hooker company in the 700 office network, with 70 staff, LJ Hooker Property Centre sells more Brisbane property than any other agency. They achieve the results from a dedication to customer service and with laser focus on admin efficiency using Rex as the foundation agency management tool.
Graeme Carmichael the Sales Manager for Agent Growth, works with Agents in order to grow business by helping to increase their number of appraisals, listings, and therefore sales. This has clearly been a success, with LJ Hooker Property Centre being a multiple award winner:
- Winner - REIQ 2021 Large Residential Agency of the Year
- Winner - RateMyAgent - Agency of the Year - 2 years running - 2020 + 2021
- Winner - LJ Hooker World Champion Sales Office 2020 - currently the top LJ Hooker agency
- National Finalist - REB (Real Estate Business) Agency of the Year 2020
- REB Top 50 Sales Office - 8 years running - 2014 to 2021 - across 14,000 offices
Win more appraisals with tracks
Previously, LJ Hooker Property Centre was losing the bulk of their appraisals and it wasn’t to do with commission or marketing. It was to do with “not staying in touch” with their contacts.
So they reviewed their process and implemented an Appraisal Track that allowed them to stay in touch with their growing database.
"I created that appraisal track to stay in touch with our clients until they are ready to sell… I had one this week .. the agent got booked in and listed the property.”
— Graeme Carmichael, Sales Manager for Agent Growth at LJ Hooker Property Centre
Never miss an opportunity
Did you know? On average 91% of clean contacts in an estate agency database have not been in engaged within 6 months.
Inside Rex CRM a track is a customised follow-up plan, based on where the contact is in the real estate sales cycle. One of the most valuable uses is to support your database prospecting activity to keep up a regular and consistent flow of communication with contacts. This can be communicated through a pre-set series of letters, emails and phone calls, that replicate what you would do in a personal setting.
In this appraisal strategy the desired long term outcome is to secure a meeting with the customer to discuss the value of their property and if they would consider selling.
An appraisal track like this allows you to maintain a relationship and never miss an opportunity.
