Brand Building & Marketing

Here's why real estate agents should keep their marketing rolling over the holidays. Get inspired with easy, effective ideas to stand out and attract leads.

This guide provides Facebook ad benchmarks for the property industry in the United Kingdom, covering essential metrics—CTR, CPC, CPL and more.

Curious about the role of branding for your estate agency? Read on to discover why it's crucial & how to build a brand that truly stands out in the property market.

Social media marketing is a big deal for real estate agents, but if you're not sure how to get started, this guide is for you.

Explore the differences between paid ads and boosted posts, and how Rex Reach's marketing solutions for estate agencies outshines them all.

Discover effective SEO strategies for estate agencies to improve your local search ranking, attract quality leads, and grow your business.

Learn why estate agency web design is crucial for attracting clients, building trust, and driving growth. Explore actionable tips to enhance your website’s performance.

Looking for ways to generate more leads through your estate agent website? Here are 12 straightforward strategies to help you maximise your digital presence without abandoning your existing methods.

Learn how a property marketing funnel mirrors your sales pipeline, helping you attract and nurture prospects digitally—ensuring your agency stays top of mind until they’re ready to list.

Boost your property marketing with digital ads across social media and the web. Learn how Rex Reach simplifies online campaigns to help you reach more buyers and sellers effortlessly.

With the release of AI in Rex CRM, we’re excited to share key insights on how to effectively integrate AI into your estate agency while avoiding the mistakes that many have made along the way.

We’re excited to announce the upcoming launch of Rex AI, a suite of features within Rex Sales and LettingsCRM has been crafted to dramatically reduce administrative time and amplify action.

The integration with Brief Your Market enriches Rex CRM’s offerings, allowing estate agents to enhance their client communications and marketing through a single, cohesive platform.

Chris Buckler, founder of The Estate Agency, shares his top tips for agents considering the switch to a self-employed agency model.

Valentine's Day reminds us of the importance of relationships in real estate. CRM systems like Rex revolutionise buyer-seller matching, enhancing efficiency and personalised service in the industry.

As the Australian property market anticipates a 2-5% price surge by 2024, the real battleground for agents shifts to the digital realm.

Explore the vital role of digital marketing in modern estate agency. In this article we address why estate agents must embrace digital strategies to stay competitive.

Unlock the power of digital marketing in real estate with these 5 tips to pitch vendors effectively.

​​Discover how digital marketing strategies and platforms like Rex Reach, can provide a competitive edge in the unpredictable real estate market.

Want to build brand awareness and drive more hot seller leads your way? We explore clever real estate ad ideas that can have a big impact on your audience and get you more leads.

How top sales account use social media to win

To blog effectively, you need a game plan. Without a content calendar, you’ve got nothing to aim for, and nothing to measure your efforts on. So where to begin?

Blog posts require a fair bit of elbow grease. Luckily, there are easier (and more effective) ways to lure potential vendors to enquire about your services.

Think no one reads your 'About Us' page? You might want to think again… 52% of people say it’s the very first page they navigate to. That’s a lot of eyeballs.

From reminding ourselves to pick up milk on the way home, to researching the best restaurants in the area, we're living in an age where technology is doing the thinking for us. Laboursome tasks are no

You may be keen to reap the rewards of a well planned real estate blog, but have no idea where to start. We’ve got you covered with five great content ideas.

Bus stops, letterbox drops and sponsorships on the local footy club are all great, but make sure your listings are where they get maximum visibility.

Blogging has become an integral part of modern marketing strategies. Read our top three reasons we think you’ll benefit from adding a blog to your real estate website.

In an industry where first impressions are everything, having a well-designed website is critical. So what actually makes up a good website design?

After a cautious wait to see if Brisbane stayed clear of the northern drift from the Delta strain of COVID-19, we celebrated the second of our live events.

On Facebook, it’s recommended that your videos are 16:9 and your images are 9:16.

The more money spent on marketing, the greater the chance of finding a buyer… right?

Marketing in the digital age is a challenge. Potential sellers and buyers interact with your agency on their terms, where and when they want.

We’ve always had RSS feeds incorporated into your Rex dashboard. They’re generally considered a little old-fashioned these days, and you might think they’re a little out of place.

At Rex we design a lot of real estate websites. We look at real estate websites, we think about real estate websites, we talk about real estate websites and we argue about real estate websites.