The Christmas season is often seen as a time to slow down, but when it comes to the property market, that couldn’t be further from the truth. While other agents might be switching off, you have a golden opportunity to stay active and get ahead, and below are the top four reasons why.
1. Prepare for the New Year rush
Buyers come back in big numbers during January. By advertising through Christmas, you’re planting the seeds for future appraisals. This way, you’ll have a strong pipeline of potential sellers ready to go when buyer demand spikes after the holidays.
2. The market never really stops
Gone are the days when the property market took a break over Christmas. In fact, visits to Rightmove nearly doubled between Christmas Day and Boxing Day last year. If you stop advertising, you risk falling behind while others keep selling.
3. Build your brand while it’s cheaper
As the market softens over the holiday season and the pressure to generate revenue eases, it’s the perfect time for you to focus on building your brand awareness. With fewer competitors advertising during this period, you could benefit from lower ad costs, allowing you to run more cost-effective campaigns and achieve a higher return on investment.
4. Serious buyers are scrolling
The people looking at listings over Christmas aren’t just browsing — they’re serious buyers. Many of them want to be in a new home before the new year. By keeping your ads and listings visible, you’re tapping into a pool of highly motivated buyers with extra time on their hands to browse online.
Marketing ideas you should try this Christmas
1. Branding campaign
The holidays are the perfect time to show off the heart and humanity behind your business. People are feeling more connected, nostalgic, and emotional; so tap into that vibe. Share a short and sweet “Happy holidays” video from you or your team, or highlight client success stories, team introductions, or community shoutouts. If you’re involved in local events, charity drives, or sponsorships, don’t miss the chance to share it. People love to see local businesses giving back. It shows you’re more than just a property expert — you’re a caring, community-focused agent. This builds trust and makes you the agent people want to work with.
2. Just sold
Don’t let people think the market’s gone quiet for Christmas. Show them it’s still buzzing with activity. Sharing recent sales proves that people are buying and selling homes, even during the holidays. Post “Just sold” graphics with a holiday twist and captions. To really stand out, you can try telling the story of a sale from start to finish, ending with a happy homeowner moment. This taps into the emotional side of storytelling and shows that the market is still very much alive — and you’re the agent making it happen.
3. Free appraisal
With people spending more time at home, they start thinking about next year’s plans, which might just include selling their house. So, give them a reason to act now with a timely offer. Highlight a “Free property appraisal” on social media and use countdown to create a sense of urgency. Attract potential sellers by encouraging them to find out what their homes are worth in 2025. It’s a simple way to get people thinking about their home’s value and keep you top of mind when they’re ready to sell.
4. Free guide
Offer a free guide in exchange for email sign-ups or contact details. It’s simple, effective, and positions you as a helpful expert. A guide like “How to prepare your home for sale in 2025” is perfect for this time of year. Promote it using Rex Reach’s Resource Download campaign, where people can download it after entering their email. Create a teaser video that shows a sneak peek of the guide’s content. This strategy not only positions you as a trusted advisor but also grows your email list — giving you more potential clients to nurture in the new year.
5. Year in review
Everyone loves a “Year in review” moment at the end of the year — so why not create one for your business? It’s the perfect chance to showcase your success and highlight your community impact. Put together a short video showing off key wins from the year, like the number of properties sold, the total value of sales, glowing client reviews, or community events you supported. Make it personal by sharing behind-the-scenes moments, team celebrations, or even a few lighthearted bloopers. Wrap it all up with a “Thank you” message to your clients and followers for supporting you throughout the year. It’s a feel-good way to close out the year while reminding people of everything you’ve achieved.
6. Market forecast
The new year brings fresh goals and opportunities, and everyone wants to know what’s coming next. Share your local insights with a 2025 market forecast. Showcase yourself as the expert by revealing your top 3-5 predictions for the coming year. If you want to build your email list, create a downloadable “2025 market forecast” resource and launch a campaign to encourage signups and downloads with the help of Rex Reach. For extra engagement, host a live Q&A on social media where people can ask you about the market and their home’s value. This gives you a chance to demonstrate your knowledge and strengthen your position as the go-to local property expert.
These Christmas campaign ideas are designed with you in mind — tapping into the emotions, reflections, and fresh-start mindset people have at this time of year. While other agents are winding down, you can stay front and centre. By staying active on social media, you’ll stand out from the snoozy crowd.
Feeling like it’s too much to plan from scratch? Don’t worry — we’ve done the heavy lifting for you. Our 6-week Christmas campaign plan takes out the guesswork, research, and overwhelming feeling of struggling to get started. Just plug it into Rex Reach, and you’re good to go — no fancy skills required.
