You’ve honed your offline property marketing—whether it’s crafting the perfect window displays, sending out eye-catching flyers, or building your reputation through word-of-mouth referrals. But in today’s landscape, digital property marketing isn’t just an added bonus; it’s a powerful complement to your traditional efforts.
Think of it this way: your print ads and offline presence get you in front of a certain audience, but digital advertising amplifies that reach, placing your properties and services in front of buyers and sellers who are spending their time online. Instead of relying solely on foot traffic and print visibility, you’re now showing up in the digital spaces where potential clients are actively searching for properties. By blending your offline strategies with targeted digital ads, you create a full-spectrum marketing approach that increases your visibility, sharpens your brand, and ensures you’re top of mind for anyone looking to buy or sell.
This is where Rex Reach comes in. It’s your digital marketing partner, helping you extend your offline marketing success into the digital world. Here’s how you can use Rex Reach to seamlessly connect your property marketing efforts across social media, websites, and apps, ensuring you capture attention wherever your clients spend their time.
Why Digital Property Marketing Matters
In a market where almost every buyer and seller starts their property search online, digital property marketing is no longer optional—it’s essential. With the average person spending hours a day on social media, apps, and various websites, your advertising needs to reach them wherever they are. A great digital campaign ensures your agency, agent profiles, and property listings are seen by the right people, at the right time, and on the right platforms.
Where Your Property Ads Go: The Full Breakdown
Facebook Ads: Reaching Buyers and Sellers Where They Spend Their Time
Facebook isn’t just for staying connected with friends and family anymore—it’s a powerful tool for reaching potential clients. Your property ads can appear in multiple places across the platform, each designed to capture attention and drive engagement.
• News Feed Ads: The bread and butter of Facebook advertising, these ads appear directly in users’ feeds, blending in with organic content. It’s like having your property listings on the high street—visible to everyone who passes by.
• Instant Articles: These ads load up to ten times faster than standard web pages and appear within articles people are reading on their phones. Quick, seamless, and less likely to be skipped—perfect for capturing busy clients on the go.
• Marketplace Homepage: Facebook Marketplace is a treasure trove of opportunities. Whether someone’s looking for home improvement materials or property listings, your ads can surface right when they’re in the mindset to buy or sell.
• Story Ads: Facebook Stories are becoming increasingly popular. Your ads appear between users’ stories, tapping into a moment of attention while they’re already engaged with visual content. It’s the digital equivalent of a glance at the property window as they stroll by.
• Messenger Ads: With more than 1.3 billion people using Messenger, your ads appear directly in their inbox, as personal as a postcard but with digital reach.
Instagram Ads: Stand Out Where Visuals Dominate
Instagram is all about beautiful visuals and engaging content—an ideal platform for showcasing properties. With the right ad format, you can capture the attention of buyers and sellers alike.
• Feed Ads: Just like on Facebook, your ads appear as regular posts in the Instagram feed. With the swipe of a finger, potential clients can scroll through a carousel of images or watch a 15-second video of your latest property.
• Story Ads: Instagram Stories are prime real estate for ads. Full-screen, immersive, and only available for 24 hours, these ads offer a sense of urgency, inviting users to swipe up and learn more about your properties.
Google Display Network: Expanding Beyond Social Media
While social media is a key part of any digital marketing strategy, the Google Display Network (GDN) allows you to reach potential clients across millions of websites and apps, ensuring your properties are seen no matter where your audience spends their time online.
• App Ads: With so much time spent on mobile apps, placing ads within popular games or utilities like weather apps ensures you capture attention when users are already engaged.
• Banner Ads: These ads appear across a wide variety of websites, such as news outlets and lifestyle blogs. They are designed to blend into the content but remain eye-catching with visuals and a compelling call to action.
• Responsive Ads: Adaptable and versatile, these ads automatically adjust their size and format to fit the website or app where they’re displayed. It’s like having a chameleon in your marketing toolkit—always visible, always relevant.
How Rex Reach Simplifies Property Marketing
The beauty of Rex Reach lies in its simplicity. You don’t have to create dozens of ads for every platform. Provide the photos, videos, and copy for your campaign, and Rex Reach does the rest, creating multiple ad formats across Facebook, Instagram, and Google Display Network. From carousel ads to full-screen videos, your properties are displayed in the most engaging format for each platform, maximising the chances of conversion.
Real-World Benefits: Connecting the Dots Between Traditional and Digital Marketing
As an estate agent, you already know how to market properties. Think of digital marketing as an extension of your current efforts, not a replacement. Just like choosing the right newspaper to place your print ad, digital property marketing is about finding the right platform to reach the right audience. The difference? You get to do it on a much larger scale, with more precision, and you can measure the results in real time.
With Rex Reach, your digital property marketing is as smart and focused as your traditional efforts. You’ll spend less time worrying about where your ads are appearing and more time focusing on building relationships with clients.
Why Digital is the Future of Property Marketing
The world has gone digital, and so has property marketing. Buyers and sellers expect to find what they need online, and the estate agents who succeed are the ones who adapt to meet them there. Whether it’s showcasing a new listing, highlighting your agency’s services, or promoting your brand, a strong digital marketing presence is essential for staying competitive.
Rex Reach offers you the tools to make this transition seamless. By leveraging powerful digital campaigns that work across multiple platforms, you’ll be able to reach a wider audience, generate more leads, and ultimately, close more deals.
Enhance Your Property Marketing with Rex Reach
Property marketing is evolving, but the core principles remain the same: get your listings in front of the right people and compel them to take action. By embracing the digital tools available through Rex Reach, you can ensure your properties are being seen, your brand is being recognised, and your client base continues to grow. The future of property marketing is here, and it’s all about making your digital presence as powerful as your real-world one.
Ready to invest in your Digital Property Marketing?
Contact us today for a demo and a free consultation and see how we can maximise your reach online with our Digital Marketing platform for UK estate agents.
