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This 12-Week Vendor Campaign Plan is an expertly crafted roadmap for real estate agents who are determined to attract more vendor leads and build trust with potential sellers. It’s designed to help you navigate each stage of the marketing funnel with precision, from capturing initial interest to closing on a final appraisal. If you’re ready to elevate your lead generation strategy and fill your pipeline with prospective vendors, this guide is for you.
Our campaign plan doesn’t just cover the basics. With detailed insights into budgeting, ad types, audience targeting, and creative content ideas, you’ll be empowered to execute a dynamic strategy that’s both effective and efficient. Here’s a closer look at why this plan will become an indispensable part of your toolkit and how it will set you apart in the competitive real estate market.
The 12-Week Vendor Campaign Plan is strategically divided into three stages of the marketing funnel: awareness, consideration, and decision. Each stage aligns with weekly objectives and ensures that you’re nurturing vendor leads along a clear, intentional path. This structure gives you control over the journey your prospects take, building a foundation of trust that converts interest into genuine, qualified leads.
Weeks 1-4 focus on introducing your brand, highlighting your services, and building an audience that recognises your expertise.
Weeks 5-8 guide those already engaged into deeper content, showing them why your agency is uniquely qualified to meet their needs.
In the final four weeks, your goal is to encourage prospective vendors to reach out directly through compelling offers like appraisals and market-ready resources.
With this stage-by-stage breakdown, you’ll keep prospects moving towards your agency, engaged with valuable content that resonates.
Budget management is key to any successful campaign, and our plan offers precise recommendations for how to allocate funds effectively. With a suggested minimum budget of $3,600, we break it down so you know exactly where to invest: $1,200 for each funnel stage. Following these guidelines means you can balance reach and relevance at each step without overspending.
By investing strategically across each campaign stage, you ensure that you’re consistently visible to the right audience, sustaining engagement from those at every stage of the vendor journey.
This plan provides clear guidance on which ad formats to use for maximum impact at each stage. From awareness-building image ads and videos in the initial weeks to testimonials and market updates that reinforce your credibility, you’ll have a diverse set of tools at your disposal.
Each ad type is chosen to match the objective of its funnel stage, allowing you to combine brand-building content with strong calls to action. By rotating ad formats and messaging, you keep your audience engaged and excited to learn more about your agency.
One of the standout benefits of this plan is its focus on audience segmentation. Our guide covers three custom audience types to ensure your ads reach the most relevant prospects: standard reach, re-marketing, and database targeting. By using these tailored audiences, you can re-engage those who’ve interacted with your agency before, attract new prospects, and stay top of mind with those actively considering selling.
Each ad campaign is equipped with suggestions on audience targeting, so you’ll be able to connect with the right people—whether that’s re-marketing to website visitors or showcasing testimonials to a fresh audience. With these insights, you’ll be able to make every impression count.
Crafted by industry professionals, this plan leverages tactics that have been tried and tested in the real estate market. With 12 carefully curated weeks, each containing specific goals, creative ideas, and measurable outcomes, you’ll feel empowered to lead a campaign that not only resonates with your audience but drives real results.
This campaign plan is tailored to help you establish authority in your local market. Through property market updates, testimonials, and informational resources, you’ll position yourself as the agent who knows the market inside out. Prospective vendors want an agent they can trust, and this campaign helps build that confidence from the very first impression.
By incorporating “Just Sold” and “Current Listings” ads in the later stages, you’ll be able to showcase your agency’s accomplishments. This social proof reassures potential clients that you have a track record of success, making them more inclined to choose you when it’s time to sell.
This campaign doesn’t rely solely on promotional tactics. It offers prospects genuinely valuable resources—like local market reports, checklists, and appraisals—that give them confidence in your agency’s expertise. When people see that you’re dedicated to providing insights and support, they’re more likely to reach out for a consultation or appraisal.
Whether you’re a seasoned marketer or new to digital advertising, this guide provides clear weekly actions. Each week is broken down into specific steps, from ad placement to audience selection, so you can implement the plan with ease and keep track of your progress.
If your goal is to increase vendor inquiries, build your reputation, and generate a consistent pipeline of seller leads, then this 12-Week Vendor Campaign Plan is for you. Designed to make the most of your budget while delivering real results, it’s the tool every agent needs to succeed in today’s competitive market.
Download the 12-Week Vendor Campaign Plan now and take control of your marketing strategy. With this guide by your side, you’ll be well on your way to achieving your lead generation goals and securing more vendor listings than ever before.
