Articles Archive

In this article, we explore the AI-driven tools enhancing everyday real estate operations, the benefits for early adopters, and what we can anticipate from AI in the future.

Explore the differences between paid ads and boosted posts, and how Rex Reach's marketing solutions for real estate outshines them all.

A CRM system empowers real estate professionals with centralized data management, enhanced client communication, efficient lead management, streamlined sales processes, and data-driven insights.

Beyond convenience, standardising agency processes is your golden ticket to ramping up referrals, streamlining your time, elevating agency insights, and pocketing more commission. 

In an economic market that's shaking homebuyer confidence, the true strength of real estate agents doesn't lie in market trends or advertising tactics but in genuine human relationships.

In this article, we explore how pivoting from GCI to volume can be the key to navigating the market's challenges and propelling growth.

These seven CRM strategies, ranging from optimising your calendar to automating mundane tasks, are the building blocks to not just a productive but also a profitable real estate business.

As the Australian property market anticipates a 2-5% price surge by 2024, the real battleground for agents shifts to the digital realm.

In the complex dance of decision-making, the 'Region-Beta Paradox' reveals a startling truth: we often tolerate minor inconveniences longer than major ones. For estate agents, this means clinging to '

Learn why focusing on relationships rather than transactions leads to long-term success and resilience in the ever-changing real estate industry.

Don't miss this vibrant celebration on August 24th, 2023, at The Triffid. Get your tickets now and support the bands and Beyond Blue charity.

Explore the vital role of digital marketing in modern estate agency. In this article we address why estate agents must embrace digital strategies to stay competitive.

Real estate trust accounting plays a crucial role in maintaining transparency, accountability, and compliance within the real estate industry...

Unlock the power of digital marketing in real estate with these 5 tips to pitch vendors effectively.

We explores 5 essential tips for prospecting success, turning your existing data into actionable leads. Discover the goldmine within your database today!

​​Discover how digital marketing strategies and platforms like Rex Reach, can provide a competitive edge in the unpredictable real estate market.

Within just 5 days of its release, Threads by Meta has amassed an astonishing 100 million users, a feat that took ChatGPT over two months to achieve...

What does the future of AI hold for agents and agencies? We explore the transformative potential of AI in the real estate industry.

We explore the 3 stages of an effective real estate marketing funnel and provide you with a comprehensive guide to optimising your campaigns for maximum impact. Read on to find out how.

Over 100 million people have tried out ChatGPT since its launch in late 2022. Here are our 9 favourite ways you can use ChatGPT to boost your productivity and improve your real estate business.

Want to build brand awareness and drive more hot seller leads your way? We explore clever real estate ad ideas that can have a big impact on your audience and get you more leads.

We were fortunate enough to attend the Reach proptech school for an inspiring presentation by Kylie Davis President of Proptech Association Australia, here's the insights!

We were thrilled to celebrate International Women's Day this year, with a focus on creating a more enriching experience for everyone involved

In this article, we explore how to harness the full potential of your data to achieve your business objectives and drive growth in a tough market. 

Do you find yourself struggling to keep up with the demands of managing real estate? If so, you're not alone. At times, the administrative tasks and paperwork can feel overwhelming, leaving you with .

In an industry where high-touch communication is a prerequisite to success, ChatGPT could prove to be a game-changer for agents and agencies alike. Here’s why.

In this guide, we walk you through six strategies to enhance your local SEO, increase the visibility of your agency and listings, and attract more leads.

Searching for hot real estate leads is often the bulk of an agent’s workload. In fact, the average agent spends 64% of their time prospecting...

In this discussion, we explore the challenges facing agents today when it comes to data management and delve into the untapped potential sitting inside most real estate agency databases.

Whether you're a solo agent or running a real estate agency, your website is one of your most valuable assets. It's where potential clients can learn more about you and ...